Transcend rolls out 192 GB high-speed 2.5 inch SSD in India

Transcend India has launched 192GB high speed SSD for Rs 37,000. The SSD is one of the best launched so far in the Indian market either by Transcend or any other company. The launch is part of the company’s strategy to expand its operations in India. India has been a strategic market for Transcend for many years. Transcend has recently been able to achieve huge sales growth in the Indian market by working closely with selected partners such as Redington, Mediaman, Supertron, and Smart Infoway. Now Transcend products can be found in all major retail stores throughout the country. In addition, Transcend has become India’s most popular USB Flash Drive brand and has witnessed a rapidly growing demand for its MP3 players. Transcend believes that its tremendous sales growth in India is mainly due to its strong relationships with strategic partners. Transcend has been focused on providing them the high level of support they need to build brand recognition and to increase sales revenues. With joint activities and events such as vendor conferences, advertising campaigns, dealer incentives and effective technical/RMA support, the company has been able to build strong brand awareness and stimulate sales. By providing ample product supply, strategic partners can focus their attention on expanding their business instead of just satisfying current product demand. In the future, Transcend will continue to put its efforts and resources into supporting local partners so they can achieve better performance in their individual markets.